Zarządzanie marketingowe Bankowa.pl

BRAND INNOVATION MANIFESTO HOW TO BUILD BRANDS REDEFINE MARKETS

GRANT J. / AND DEFY CONVENTIONS /, wydawnictwo: WILEY, 2006, wydanie I

cena netto: ~~187.30~~ Twoja cena 177,94 zł + 5% vat - dodaj do koszyka

The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In... >>>

BRAND MANAGEMENT

RIEZEBOS R., wydawnictwo: FT/PH, 2003, wydanie I

cena netto: ~~230.00~~ Twoja cena 218,50 zł + 5% vat - dodaj do koszyka

Brand Management A Theoretical and Practical Approach Brief Description Since the 1980s, brands and the management of brands have attracted an enormous amount of interest. Companies became acutely aware of how their brand image could mean... >>>

BRAND NEW SOLVING THE INNOVATION PARADOX

MADDOCK G. URIARTE L. BROWN P., wydawnictwo: WILEY, 2011, wydanie I

cena netto: ~~140.60~~ Twoja cena 133,57 zł + 5% vat - dodaj do koszyka

Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models Brand New’s revolutionary innovation process is a proven road map you can put to work immediately to create... >>>

BRAND SENSE: SENSORY SECRETS BEHIND THE STUFF WE BUY

LINDSTROM M., wydawnictwo: KOGAN PAGE, 2010, wydanie II

cena netto: ~~77.00~~ Twoja cena 73,15 zł + 5% vat - dodaj do koszyka

That gratifying new car smell is actually a manufactured 'new car' aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. Branding has reached a new... >>>

BRAND STORM

MURRAY W., wydawnictwo: FT/PH, 2001, wydanie I

cena netto: ~~145.00~~ Twoja cena 137,75 zł + 5% vat - dodaj do koszyka

Brand Storm A Tale of passion, betrayal, and revenge "Engaging, provocative, stimulating, encouraging, amusing. Brand Storm has created a new genre In business thinking and perhaps, even more importantly, style of communication."... >>>

BRANDING WITH BRAINS THE SCIENCE OF GETTING CUSTOMERS TO CHOOSE YOUR

WALVIS T., wydawnictwo: PEARSON ED, 2010, wydanie I

cena netto: ~~160.00~~ Twoja cena 152,00 zł + 5% vat - dodaj do koszyka

What has neuroscience got to do with branding? The link may not be immediately obvious, but the fact is, our brains select brands in much the same way that Google selects websites. So, just as web marketers play on Google’s algorithm to make ... >>>

BREAKOUT STRATEGY MEETING THE CHALLENGE OF DOUBLE-DIGIT GROWTH

FINKELSTEIN S. HARVEY CH. LAWTON TH., wydawnictwo: MCGRAW-HILL, 2006, wydanie I

cena netto: ~~125.00~~ Twoja cena 118,75 zł + 5% vat - dodaj do koszyka

Companies that purposefully set out to excel are remarkably few and far between. The number of those who have a strong, well-thought out strategy for success are even fewer. Based on five years of research and field-testing, Breakout ... >>>

BREAKTHROUGH CONSULTING

DEMBITZ A., ESSINGER J., wydawnictwo: FT/PH, 2000, wydanie I

cena netto: ~~198.00~~ Twoja cena 188,10 zł + 5% vat - dodaj do koszyka

Breakthrough Consulting — How To Succeed At Being Your Own Management Consultant James Essinger, Alex Dembitz ISBN: 027363707X "An informative, entertaining and thought-provoking treatment of the challenges and the... >>>

BRIEF GUIDE TO MARKETING ETHICS

SAGE PUBLICATIONS, wydawnictwo: SAGE, 2011, wydanie I

cena netto: ~~138.60~~ Twoja cena 131,67 zł + 5% vat - dodaj do koszyka

This essential companion for marketing courses provides all the key terms and concepts in marketing ethics in a short, easy-to-use format. The text is divided into five sections: Business Ethics, Ethics and the Marketing Mix, Ethics and the... >>>

BRILLIANT BUSUNESS WRITING 2E

TAYLOR N., wydawnictwo: PEARSON, 2011, wydanie II

cena netto: ~~95.00~~ Twoja cena 90,25 zł + 5% vat - dodaj do koszyka

Brilliant Business Writing 2e How to inspire, engage and persuade through words About the author Publisher's acknowledgements Author's acknowledgements Part 1 The beginning 1 Introduction 2 Clunk, click, every trip Part 2... >>>

książek: 451, strona 4 z 46
<<< - 1 2 3 4 5 6 7 8 9 10 11 - >>>

Jeśli chcesz wiedzieć czy coś nowego pojawiło się w tym dziale, możesz subskrybować nowości z tego działu podając swój e-mail. Jeśli pojawi się coś nowego na półce, otrzymasz informację.