Find satisfaction and
financial success with a new career in coaching
Getting Started in
Personal and Executive Coaching offers a go-to reference designed to help every
mental health professional build, manage, and sustain a thriving coaching practice. Packed
with hundreds of proven strategies and techniques, this nuts-and-bolts guide covers all
aspects of the coaching business with step-by-step instructions and real-world
illustrations that prepare you for every phase of starting your own coaching business.
This single, reliable book
offers straightforward advice and tools for running a successful practice, including:
Seven tools for making a
great first impression
Fifteen strategies for
landing ten paying clients
Seven secrets of highly
successful coaches
Ten marketing mistakes to
avoid
Complete with sample
business and marketing plans and worksheets for setting rates and managing revenue, Getting
Started in Personal and Executive Coaching identifies the fifteen biggest moneymaking
markets to target and offers valuable recommendations for financing that get the most
impact and mileage from every budget. Quick "Action Steps" for applying ideas
and techniques make this book useful right away.
Get started in coaching
today!
STEPHEN G. FAIRLEY, MA, RCC,
is President of Today's Leadership Coaching, a premier executive coaching and training
firm based in Chicago. He is also CEO and Principal Investigator at WorldCast
Technologies, Inc.
CHRIS E. STOUT, Psyd, MBA,
is a licensed clinical psychologist and serves as Illinois's first Chief of Psychological
Services for the Department of Human Services/Office of Mental Health. He has published or
presented more than 300 papers and twenty-nine books and manuals on various topics in
psychology and mental health.
Table of Contents
Series Preface.
Introduction.
1. Decisions, Decisions . .
. Personal Coaching or Business Coaching?
2. Target Your Market or
Waste Your Time.
3. The 12 Largest Markets
Where Coaches Are Making Money Right Now.
4. It Takes Money to Make
Money: Financing Your Business.
5. What to Buy on a Budget:
Creating Your Financial Plan.
6. Building a Successful
Business Requires a Solid Plan.
7. You Only Get One Chance:
Seven Tools for Making a Great First Impression.
8. Relationships and
Referrals: Networking, Strategic Referral Partners, and Centers of Influence.
9. 15 Key Strategies for
Finding Your First 10 Clients.
10. Why Most Marketing
Fails: The Top 10 Marketing Mistakes Beginning Coaches Make.
11. From Counseling to
Coaching: Constructing a Connection, Bridging the Gap, and Defining the Differences.
12. Harnessing the Power of
Internet Marketing, E-zines, and Web Sites.
13. The Seven Secrets of
Highly Successful Coaches.
Index.
356 pages