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ESSENTIALS OF ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT
SCARBOROUGH N. / INTERNATIONAL EDITION wydawnictwo: PEARSON ED, 2010, wydanie VI cena netto: 400.40 Twoja cena 380,38 zł + 5% vat - dodaj do koszyka net price + 5% vat.
The tools to launch a new venture and the knowledge for entrepreneurial
success.
With a practical, “hands on” approach to entrepreneurship, this text aims to
provide students with the knowledge and tools they need to launch a business so that it
has the greatest chance for success.
The sixth edition keeps pace with the fast-growing and ever-changing world of
entrepreneurship by including updated content, statistics, and examples, as well as new
cases and a new sample business plan.
Table of Contents
Section I. The Challenge of Entrepreneurship
Chapter 1. The Foundations of Entrepreneurship
Chapter 2. Inside the Entrepreneurial Mind: From Ideas to Reality
Section II. Building the Business Plan: Beginning Considerations
Chapter 3. Designing a Competitive Business Model and Building a Solid Strategic Plan
Chapter 4. Conducting a Feasibility Analysis and Crafting a Winning Business Plan
Chapter 5. Forms of Business Ownership
Chapter 6. Franchising and the Entrepreneur
Chapter 7. Buying an Existing Business
Section III. Building the Business Plan: Marketing and Financial Considerations
Chapter 8. Building a Powerful Marketing Plan
Chapter 9. E-Commerce and the Entrepreneur
Chapter 10. Pricing Strategies
Chapter 11. Creating a Successful Financial Plan
Chapter 12. Managing Cash Flow
Section IV. Putting the Business Plan to Work: Sources of Funds
Chapter 13. Sources of Financing: Debt and Equity
Chapter 14. Choosing the Right Location and Layout
Chapter 15. Global Aspects of Entrepreneurship
Chapter 16. Building a New Venture Team and Planning for the Next
648 pages, Paperback
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