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FALL OF ADVERTISING AND THE RISE OF PR

RIES A.,LAURA R., wydawnictwo: HARPER BUSINESS, 2002, wydanie I

cena netto: ~~150.00~~ Twoja cena 142,50 zł + 5% vat - dodaj do koszyka

In The Fall of Advertising and the Rise of PR, longtime marketing strategist Al Ries and his daughter/business partner Laura Ries offer solid arguments championing the latter over the former for modern-day brand building. Such a stance is hardly... >>>

EFFECTIVE PRESENTATION HOW TO CREATE AND DELIVER A WINNING PRESENTATIO

JAY R., JAY A., wydawnictwo: PH BUSINESS, 2004, wydanie II

cena netto: ~~120.00~~ Twoja cena 114,00 zł + 5% vat - dodaj do koszyka

Effective Presentation 3rd Edition Ros Jay Description Does standing up in front of a room of people to make a presentation fill you with terror? Do your words come out jumbled, or so quietly that your audience can't hear you and worse... >>>

ESSENTIALS OF CORPORATE COMMUNICATIONS AND PUBLIC RELATIONS

HBS, wydawnictwo: HBS PRESS, 2006, wydanie I

cena netto: ~~150.00~~ Twoja cena 142,50 zł + 5% vat - dodaj do koszyka

When it comes to communicating corporate information, the skills of the messenger can make or break a company's reputation in the eyes of shareholders, employees, and the media. Filled with practices, principles, and case studies, this essential... >>>

PUBLIC RELATIONS CASES

HENDRIX J., HAYES D., wydawnictwo: THOMSON, 2007, wydanie VII

cena netto: ~~188.00~~ Twoja cena 178,60 zł + 5% vat - dodaj do koszyka

Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (research, objectives, programming, and ... >>>

DICTIONARY OF MEDIA STUDIES

wydawnictwo: BLACK, 2006, wydanie I

cena netto: ~~70.00~~ Twoja cena 66,50 zł + 5% vat - dodaj do koszyka

Covering television, film, radio and theatre, the Dictionary of Media Studies includes thousands of words and expressions used in the media and entertainment industries. Whether someone wants to find out the definition of cinema verite orthe... >>>

PROFESSIONAL ENGLISH IN USE MARKETING

FARRALL C. LINDSAY M., wydawnictwo: CAMBRIDGE UP ELT, 2007, wydanie I

cena netto: ~~75.00~~ Twoja cena 71,25 zł + 5% vat - dodaj do koszyka

Offering comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR. 144 pages, Paperback... >>>

EXPLORING PUBLIC RELATIONS 2ND EDITION

TENCH R. YEOMANS L., wydawnictwo: PEARSON, 2009, wydanie I

cena netto: ~~305.00~~ Twoja cena 289,75 zł + 5% vat - dodaj do koszyka

Exploring Public Relations is the definitive academic text on Public Relations. The first edition, which published in 2006, has sold in its thousands and is now essential reading on courses in PR at undergraduate and postgraduate level. This second... >>>

PUTTING THE PUBLIC BACK IN PUBLIC RELATION HOW SOCIAL MEDIA IS

SOLIS B. BREAKENRIDGE D./ REINVENTING THE AGING BUSINESS OF PR /, wydawnictwo: PEARSON, 2009, wydanie I

cena netto: ~~110.00~~ Twoja cena 104,50 zł + 5% vat - dodaj do koszyka

Putting the Public Back in Public Relations How Social Media Is Reinventing the Aging Business of PR Breakthrough Web PR 2.0 Strategies and Tactics That Work Forget the pitch: Yesterday’s PR techniques just don’t work anymore.... >>>

THE PRESENTATION SECRETS OF STEVE JOBS: HOW TO BE INSANELY GREAT

GALLO C. / IN FRONT OF ANY AUDIENCE /, wydawnictwo: HBS, 2009, wydanie I

cena netto: ~~95.50~~ Twoja cena 90,73 zł + 5% vat - dodaj do koszyka

“The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.” —Cliff Atkinson, author... >>>

THE BIG BOOK OF BENEFIT AUCTIONS

FISKE J.R FISKE C.A., wydawnictwo: WILEY, 2009, wydanie I

cena netto: ~~240.00~~ Twoja cena 228,00 zł + 5% vat - dodaj do koszyka

The Big Book of Benefit Auctions is the ultimate step-by-step handbook on how to plan and have a successful and effective auction. Auction committees will find it an invaluable reference as it provides all the tools they will need for complete... >>>

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