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ENTREPRENEURIAL ALLIANCES INTERNATIONAL EDITION
REUER J. OLK P. ARINO A. wydawnictwo: PEARSON ED, 2010, wydanie I cena netto: 254.10 Twoja cena 241,40 zł + 5% vat - dodaj do koszyka net price + 5% vat.
Help entrepreneurs prepare for, create, and manage alliances.
In today’s economy, many entrepreneurs have found themselves considering, or
even involved in, an alliance without a strong understanding of the best way to proceed.
In order to provide entrepreneurs with the information they need, Entrepreneurial
Alliances explains how to successfully create, maintain, and manage alliances.
Table of Contents
Chapter 1: Introduction to Entrepreneurial Alliances
Chapter 2: Motivations for Entrepreneurial Alliances
Chapter 3: Alliance Governance
Chapter 4: Finding the Right Partner
Chapter 5: Negotiating Entrepreneurial Alliances
Chapter 6: Executing Entrepreneurial Alliances
Chapter 7: Multi-Party Alliances and Alliance Portfolios
Chapter 8: Cultivating Alliance Management Capabilities
Chapter 9: Performance Evaluation of Entrepreneurial Alliances
224 pages, Paperback
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