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THE MARKETING PLAN HANDBOOK AND MARKETING PLANPRO PREMIER PACKAGE
WOOD M. INTERNATIONAL EDITION wydawnictwo: PEARSON ED, 2010, wydanie IV cena netto: 367.60 Twoja cena 349,22 zł + 5% vat - dodaj do koszyka net price + 5% vat.
A step-by-step guide to creating a customized marketing plan.
The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step,
through the complete development of a realistic, customized marketing plan.
The fourth edition includes dozens of new examples, a new conceptual model, and current
coverage of the latest developments found in marketing today.
Table of Contents
Chapter 1: Marketing Planning: New Urgency, New Possibilities
Chapter 2: Analyzing the Current Situation
Chapter 3: Understanding Markets and Customers
Chapter 4: Planning Segmentation, Targeting, and Positioning
Chapter 5: Planning Direction, Objectives, and Marketing Support
Chapter 6: Developing Product and Brand Strategy
Chapter 7: Developing Pricing Strategy
Chapter 8: Developing Channel and Logistics Strategy
Chapter 9: Developing Marketing Communications and Influence Strategy
Chapter 10: Planning Metrics and Implementation Control
Valuepack
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