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BUSINESS RESEARCH METHODS
QUINLAND C. wydawnictwo: CENGAGE LEARNING, 2011, wydanie I cena netto: 250.00 Twoja cena 237,50 zł + 5% vat - dodaj do koszyka In this complete introduction to research methods and methodologies for
today’s undergraduate business student, Christina Quinlan takes a unique
‘real-world’ approach, drawing on a full range of business examples.
This modern and accessible text guides the student through each stage of their research
project, from inception to presentation. Christina’s empathic words bring this often
challenging subject to life and make this text ideal reading for anyone engaged in
business research projects and dissertations.
Table of Contents
1 Introducing Business Research
2 Developing Research Skills
3 Understanding Research Philosophy
4 Understanding Research Ethics
5 Understanding Research Methodology and Design
6 Developing a Research Proposal
7 Reviewing the Literature
8 Understanding Research Methods, Populations and Sampling
9 Using Secondary Data and Archival Sources
10 Using Observation
11 Using Interviews and Focus Groups
12 Using Questionnaires and Scales
13 Managing Data and Introducing Data Analysis
14 Analysing Quantitative Data
15 Analysing Qualitative Data
16 Drawing Conclusions and Presenting Research
489 pages, Paperback
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