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INTERNATIONAL BUSSINES (PAPERBACK)
PENG M. MEYER KL. wydawnictwo: CENGAGE LEARNING, 2011, wydanie I cena netto: 291.00 Twoja cena 276,45 zł + 5% vat - dodaj do koszyka Mike Peng and Klaus Meyer have direct, first-hand, experience of researching
and teaching in Europe, Asia and North America.
This combined experience makes them uniquely qualified to write this textbook,
which offers a comprehensive and accessible introduction to international business that
starts from Europe but ultimately encompasses the globe. The text’s comprehensive
coverage is accessibly arranged around one central question and two core perspectives.
The central question is – what determines the success and failure of firms around the
globe? Institutional and resource-based perspectives are utilised to answer this question.
Throughout the text the very latest scholarly research is used to facilitate successful
learning of the key concepts, in order to engage students with the historical context and
recent global developments.
Features
- Over 100 cutting-edge case studies and In-focus boxes illustrate key concepts with real
real-life European and worldwide examples. The cases studies reference over 30 countries
on four continents
- End of chapter features, including ‘Debates and Extensions’, ‘Implications for
Practice’ and discussion questions, encourage critical engagement with topics.
- A strong pedagogical framework, including learning objectives, margin notes and glossary
terms, provides maximum support to the learning process.
- Online support for lecturers and students include: Instructor’s Manual, ExamView Test
Bank, PowerPoint Slides, Revision Quizzes and Glossary are available at:
www.cengage.co.uk/pengmeyer
- New CengageNOW course management system accompanies the text, providing students and
lecturers with a powerful online learning program
Table of Contents
PART I: FOUNDATIONS
1 Globalizing Business
2 Formal Institutions: Economic, Political and Legal Systems
3 Informal Institutions: Culture, Religion and Languages
4 Firms Resources: Competitiveness and Growth
PART II: BUSINESS ACROSS BORDERS
5 Trading Internationally
6 Investing Abroad Directly
7 Exchange Rates
PART III: GLOBALIZATION
8 European Integration
9 Global Integration and multilateral organizations
10 Global Social Responsibility
PART IV: THE FIRM ON THE GLOBAL STAGE
11 Starting International Business
12 Foreign Entry Strategies
13 Competitive Dynamics
14 Building Global Strategies
PART V: OPERATIONS IN THE GLOBAL MNE
15 Structuring and Organizing MNEs
16 International Human Resource Management
17 International Marketing and Supply Chain Management
PART VI: INTEGRATIVE CASES
672 pages, Paperback
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