The economy is tough – but Economics doesn’t have to be!
Let Roger Arnold’s PRINCIPLES OF MICROECONOMICS, 10e, International Edition
open up the world of economic analysis for your students.
With more detailed coverage of the financial and economic crisis than any other
principles text on the market, fun and innovative pedagogy, easy customization, and fully
integrated digital and course management options, PRINCIPLES OF MICROECONOMICS, 10e,
International Edition is the perfect solution for any classroom. The book’s intriguing
pop culture examples help bolster student interest by illustrating the unexpected places
economics occurs, and how economic forces link events to our lives and are part of your
student’s world 24/7.
Entirely new to this edition is a complete set of Video Lectures featuring author Roger
Arnold as he works through key concepts and graphs in each chapter of the text. Ideal for
self-study when students can play or replay the lectures, or for online courses, the Video
Lectures provide even greater flexibility for instructors.
The Tenth Edition is integrated with powerful resources, such as Aplia and Cengage’s
CourseMate for Economics, which provide unsurpassed planning and management tools, like
homework that is automatically assigned, graded, and recorded online, or tracking of
students’ time spent with online resources. With new chapters reflecting a changing
economy, and new resources addressing the needs of a changing classroom, PRINCIPLES OF
MICROECONOMICS, 10e, International Edition is an ideal text for Principles courses.
Table of Contents
PART I: ECONOMICS: THE SCIENCE OF SCARCITY.
1. What is Economics About.
Appendix A: Working with Diagrams.
Appendix B: Should You Major in Economics?
2. Production Possibilities Frontier.
3. Supply and Demand: Theory.
4. Prices: Free, Controlled, and Relative.
5. Supply, Demand, and Price: Applications.
PART II: MICROECONOMIC FUNDAMENTALS.
6. Elasticity.
7. Consumer Choice and Behavioral Economics.
Appendix C: Budget Constraint and Indifference Curve Analysis.
PART III: PRODUCT MARKETS AND POLICIES.
8. Perfect Competition.
9. Monopoly.
10. Monopolistic Competition, Oligopoly, and Game Theory.
11. Government and Product Markets: Antitrust and Regulation.
PART IV: FACTOR MARKETS AND RELATED ISSUES.
12. Factor Markets: With Emphasis on the Labor Market.
13. Wages, Unions, and Labor.
14. The Distribution of Income and Poverty.
15. Interest, Rent, and Profit.
PART V: MARKET FAILURE, PUBLIC CHOICE, AND SPECIAL-INTEREST-GROUP POLITICS.
16. Market Failure: Externalities, Public Goods, and Asymmetric Information.
17. Public Choice and Special-Interest-Group Politics.
PART VI: GOVERNMENT AND MARKETS.
18. The Economic Case For and Against Government: Five Topics Considered.
PART VII: INTERNATIONAL ECONOMICS AND GLOBALIZATION.
19. International Trade.
20. International Finance.
PART VIII: FINANCIAL MATTERS.
21. Stocks, Bonds, Futures, and Options.
PART IX: WEB CHAPTER.
23. Agriculture: Problems, Policies, and Unintended Effects.
560 pages, Paperback
