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SIMPLY BUSINESS
CZARNECKI L. wydawnictwo: EMKA, 2011, wydanie I cena netto: 60.50 Twoja cena 57,48 zł + 5% vat - dodaj do koszyka Simply Business is an excellent read both for those who want to give
business a try and those already running small businesses and looking for ideas to grow
them. It is also meant for entrepreneurs who have already achieved success and are now
trying to maintain their leading positions.
This is a unique book on the market, written by an author who describes the
modest beginnings of his business career as convincingly as he does his experiences of
managing one of the largest private-sector groups of companies in Poland. When reading
this book, one gets the impression that it contains not a single reflection or piece of
advice that does not stem from the author’s own experiences, good as well as bad.
Leszek Czarnecki gives an interesting introduction to the arcana of
entrepreneurship. The reader receives practical business education illustrated with
numerous concrete examples. The author does not provide definitive answers or ready-made
recipes for how to resolve problems. Instead, he gets readers involved, forces them to
think and draw conclusions themselves. He instils an interest in economics and respect for
entrepreneurial individuals. He inspires.
The book’s unquestionable strengths include the author’s personal tone, honesty, and
examples drawn from his own biography. Leszek Czarnecki does not shy away from admitting
mistakes he has made. He also provides impressive accounts of some extraordinary
entrepreneurial and managerial success stories of people he knows personally, some of whom
he counts among his friends. The lives and careers of the protagonists can be role models
for many a businessperson.
What is a great feature of the book is the absence of jargon typical of academic or
consultant-written texts of this type. At the same time, the author does not omit any of
the important aspects of carrying on business. It is very likely that in twenty years’
time many wealthy entrepreneurs will say that they owe their initial inspiration and
subsequent business success to this very book.
Over the years, Leszek Czarnecki has been getting ever more strongly involved in the
mission of spreading the spirit of enterprise among young Poles. His idea for this book
grew out of his meetings with students in 2008–2010. The lectures and panel discussions
featuring eminent representatives of the Polish business scene revealed the scale of
demand for what would seem to be the ABC of starting and running a business.
The book consists of three parts. The first part is addressed to all those who would like
to start their very first own business and do not know where to begin. The author focuses
exclusively on practical matters making an effort to simplify the theory as much as
possible. The primary target audience for the second part are people who already have
their own businesses and are faced with various day-to-day problems of business
management: from routine personnel issues to business financing and ways to relieve
stress. This part also discusses the most common business errors and ways to avoid them.
An overview of most of the available business financing techniques is also given, enabling
the entrepreneur to form an opinion about which one will be the most appropriate for their
business. At the end of the second part, the author discusses issues relating to business
growth through mergers and acquisitions and draws attention to the principal risks
involved. The last, third part discusses the question of how to manage success
The final section of the book recounts the stories of 20 extraordinary careers of
entrepreneurs and business managers in Poland. Leszek Czarnecki analyses the sources of
their inspirations, the roots of their success, and describes how they developed their
powerful businesses.
Simply Business is also interesting in that it shows a slightly different aspect of being
an entrepreneur: entrepreneurs are normal people, who have anxieties, make mistakes and
endure intense chronic stress. Stress and crisis management is indeed an important,
inseparable part of the daily reality of being an entrepreneur.
280 pages, Hardcover
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