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Students learn best when they see concepts applied to examples from their everyday lives. With an abundance of relentlessly current examples, Economics Today: The Micro View appeals to today’s diverse student population by presenting ideas clearly, at an accessible level, and in the context of newsworthy applications.

Each chapter begins and ends with an Issues and Applications feature, which introduces a timely issue in the chapter opener and analyzes the issue using the economic tools learned in that chapter at the end. This text is also available with MyEconLab®, which includes assessment questions that tie to these Issues and Applications, as well as ABC News video clips.

With MyEconLab, students can continue working problems online and receive personalized tutorial resources. Visit MyEconLab for more information.

Brief Table of Contents

   
PART I Introduction

1

The Nature of Economics

2 Scarcity and the World of Trade-Offs

3 Demand and Supply

4 Extensions of Demand and Supply Analysis

5 Public Spending and Public Choice

6 Funding the Public Sector


PART 5 Dimensions of Microeconomics

19 Demand and Supply Elasticity

20 Consumer Choice

21 Rents, Profits, and the Financial Environment of Business

PART 6 Market Structure, Resource Allocation, and Regulation

22 The Firm: Cost and Output Determination

23 Perfect Competition

24 Monopoly

25 Monopolistic Competition

26 Oligopoly and Strategic Behavior

27 Regulation and Antitrust Policy in a Globalized Economy

PART 7 Labor Resources and the Environment

28 The Labor Market: Demand, Supply, and Outsourcing

29 Unions and Labor Market Monopoly Power

30 Income, Poverty, and Health Care

31 Environmental Economics

PART 8 Global Economics

32 Comparative Advantage and the Open Economy

33 Exchange Rates and the Balance of Payments

552 pages, Paperback