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BUSINESS FORECASTING SECOND EDITION A PRACTICAL APPROACH
HOSHMAND R. wydawnictwo: TAYLOR & FRANCIS, 2009, wydanie I cena netto: 225.00 Twoja cena 213,75 zł + 5% vat - dodaj do koszyka Business Forecasting, Second Edition: A Practical Approach / Edition 2
by A. Reza Hoshmand
The information age has brought greater interconnection across the world, and
transformed the global marketplace. To remain competitive, business firms look for ways of
improving their ability to gauge business and economic conditions around the world. At the
same time, advances in technology have revolutionized the way we process information and
prepare business and economic forecasts. Secondary data searches, data collection, data
entry and analysis, graphical visualization, and reporting can all be accomplished with
the help of computers that provide access to information not previously available.
Forecasters should therefore learn the techniques and models involved, as applied in this
new era.
Business Forecasting: A Practical Approach is intended as an applied text
for students and practitioners of forecasting who have some background in economics and
statistics. The presentation is conceptual in nature with emphasis on rationale,
application, and interpretation of the most commonly used forecasting techniques. The goal
of this book is to provide students and managers with an overview of a broad range of
techniques and an understanding of the strengths and weaknesses of each approach. It is
based on the assumption that forecasting skills are best developed and retained by
starting with simple models, followed by repeated exposure to real world examples. The
book makes extensive use of international examples to amplify concepts.
384 pages, Paperback
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czy wybrany tytuł polskojęzyczny lub
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