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A solid foundation to selling financial products and services.

Bexley is designed to take the fear out of selling by explaining key concepts and then effectively showing readers how to apply the concepts to selling financial products. And since sales is a skill that needs to be practiced, this text promotes practice by providing several cases and exercises.

Table of Contents

Chapter 1: Times Have Changed

Chapter 2: Introduction to Selling

Chapter 3: Selling Scope

Chapter 4: The Selling Officer

Chapter 5: Prospecting for Business

Chapter 6: Successful Selling Cycle

Chapter 7: Product Knowledge

Chapter 8: Pricing in the Selling Process

Chapter 9: Calling Program a Must to Sell

Chapter 10: Advertising/Marketing to Sell

Chapter 11: Marketing Research to Successfully

Chapter 12: Ethics in Selling Financial Products and Services

192 pages, Paperback