The new, cutting-edge COMMUNICATING IN BUSINESS, 8e, International Edition
helps take your communication skills to a higher level by combining up-to-date technology
with stellar content to give you the foundations needed for success in business.
Reflecting today's e-inundated marketplace, this comprehensive text covers the
basics for all forms of business communication, from letters to e-mail, business plans to
presentations, listening skills to nonverbal messages, diversity to teamwork, visual aids
to Web blogs, interpersonal communication to twitter, and everything in between.
Table of Contents
Part I: COMMUNICATION FUNDAMENTALS.
1. Business Communication Foundations.
2. Multicultural and Global Communication.
3. Technological, Legal, and Ethical Considerations.
Part II: EFFECTIVE COMMUNICATION DEVELOPMENT.
4. Principles of Business Communication.
5. Print and Electronic Messages.
Part III: CORRESPONDENCE APPLICATIONS.
6. Message Formats.
7. Positive, Neutral, and Social Business Messages.
8. Negative Messages.
9. Persuasive Messages.
Part IV: WRITTEN REPORT APPLICATIONS.
10. Business Research and Report Writing.
11. Proposals, Business Plans, and Special Reports.
12. Visual Aids.
Part V: ORAL AND NONVERBAL COMMUNICATION.
13. Interpersonal Communication and Teamwork.
14. Listening and Nonverbal Messages.
15. Oral Communication Essentials.
Part VI: EMPLOYMENT COMMUNICATION.
16. The Job Search and Resume.
17. Employment Communication and Interviewing.
736 pages, Paperback