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BUSINESS MANAGEMENT OF TELECOMMUNICATION


SCHOENING H.

wydawnictwo: PEARSON, 2005, wydanie I

cena netto: 350.00 Twoja cena  332,50 zł + 5% vat - dodaj do koszyka

For introductory undergraduate courses in Electronic Communications, Telecommunications Management, and Business Management in electronic and computer technology or business departments.

With the increasing necessity of todays use of telecommunications technologies, businesses need to manage their telecommunications machines effectively to derive the benefits-to do this, it requires the use of skilled managers. This book provides readers with a well-balanced mix of material to develop both strong business management and technology skills necessary to become successful telecommunications managers. The text illustrates this by using business management tools and techniques to manage a companys telecommunications function, thereby maximizing benefits and minimizing associated costs.

Features

  • Case studies - On enterprise planning and on project, operations, and acquisitions management.
    Provides readers with the opportunity to solve real problems they will encounter as telecommunications managers.
  • Strong emphasis on the project definition phase.
    Helps students to be responsible for defining the problem and implementing an appropriate solution.
  • Detailed calculations and examples - Used throughout the text.
    Demonstrate the managerial problem-solving process.
  • CD packaged with the text - Provides readers with spreadsheet solutions to the problems.
    Allows students to simultaneously review both narrative and spreadsheet-calculation solutions.
  • Instructor Resource Kit - Contains additional case studies, practice problems, personal computing software solution documentation, assessment materials, and teaching guidelines.
    Makes the text more teachable for the instructor and more understandable for the students.
  • Illustrations - The text contains graphics and tables.
    Help teach new concepts and document the solutions to case study problems.
  • Chapter summaries - Provided to correspond with the learning objectives provided at the beginning of each chapter.
    Provides self-assessment for readers.
  • Key Terms, Practice Problems, Appendixes, and Glossary - All provided to supplement the material covered in the text.
    Supplies students with learning/self-teaching aids.

Table of Contents

I. TELECOMMUNICATIONS MANAGEMENT BASICS.

1. Telecommunications Management Overview.

2. What is Telecommunications?

3. What is Telecommunications Management?

4. Criteria For Managerial Success.

5. Telecommunications Manager Skill Requirements.

II. TELECOMMUNICATIONS PLANNING.

6. What is Enterprise Planning?

7. Managerial Tools and Techniques.

8. Business Management Skills.

9. Technology Management Skills.

10. Telecommunications Planning-A Case Study.

III. PROJECT MANAGEMENT.

11. What is Project Management?

12. Critical Path Method Concepts.

13. Project Organization.

14. Project Management: A Case Study.

IV. OPERATIONS MANAGEMENT.

15. What is Operations Management?

16. Developing an Operating Plan.

17. Managing Operations.

18. Operations Management: A Case Study.

V. ACQUISITION MANAGEMENT.

19. Purchasing Process Overview.

20. Purchasing Products and Services.

21. Evaluating Acquisition Options.

22. Acquisition Management: A Case Study.

APPENDIX.

A. Personal Computing For Managers.

B. Microsoft Project-Another Personal Computing Tool.

C. Job Descriptions and Performance Appraisals.

D. Present Value of $1.00.

Bibliography.

Glossary.

Index.

680 pages +CD

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