Achieving Success through
Social Capital
Tapping the Hidden Resources
in Your Personal and Business Networks
Wayne Baker
ISBN:
0-7879-5309-1W01 Hardcover Publication Date: Aug
2000 256 pages
A Book in the University of
Michigan Business School Series
You can build it. You can use
it. You'll prosper if you do. Discover a step-by-step program for tapping the hidden
resources in your business, professional, and personal networks: your social capital. Rich
social capital produces higher pay, faster promotions, better jobs, breakthrough ideas,
new business opportunities, and profitable companies. Good networks are vital for good
health, emotional well-being, and a meaningful life, even a longer life.
In this empowering book, an expert on networks guides you through the process of
evaluating, building, and using your social capital. Among the wealth of practical advice
the author delivers, you'll discover:
- Why
social capital is so important today
- The
strengths and weaknesses of your networks
- The
types of networks that yield the best results
- Thirty
proven practices to build entrepreneurial networks
- How
to use social capital ethically and invoke the power of reciprocity
- How
to energize your firm by building social capital as a core competence
- How
to thrive in the Network Society