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CARROT PRINCIPLES
GOSTICK A. wydawnictwo: FREE PRESS, 2007, wydanie I cena netto: 80.00 Twoja cena 76,00 zł + 5% vat - dodaj do koszyka Got carrotphobia? Do you think that recognizing your employees will distract you and
your team from more serious business, create jealousy, or make you look soft?
Think again.
The Carrot Principle reveals the groundbreaking results of one of the most in-depth
management studies ever undertaken, showing definitively that the central characteristic
of the most successful managers is that they provide their employees with frequent and
effective recognition. With independent research from The Jackson Organization and
analysis by bestselling leadership experts Adrian Gostick and Chester Elton, this
breakthrough study of 200,000 people over ten years found dramatically greater business
results when managers offered constructive praise and meaningful rewards in ways that
powerfully motivated employees to excel.
Drawing on case studies from leading companies including Disney, DHL, KPMG, and Pepsi
Bottling Group, bestselling authors Gostick and Elton show how the transformative power of
purpose-based recognition produces astonishing increases in operating results -- whether
measured by return on equity, return on assets, or operating margin. And they show how
great managers lead with carrots, not sticks, and in doing so achieve higher
Productivity
Engagement
Retention
Customer satisfaction
The Carrot Principle illustrates that the relationship between recognition and improved
business results is highly predictable -- it's proven to work. But it's not the employee
recognition some of us have been using for years. It is recognition done right,
recognition combined with four other core traits of effective leadership.
Gostick and Elton explain the remarkably simple but powerful methods great managers use to
provide their employees with effective recognition, which all managers can easily learn
and begin practicing for immediate results. Great recognition doesn't take time -- it can
be done in a matter of moments -- and it doesn't take budget-busting amounts of money.
This exceptional book presents the simple steps to becoming a Carrot Principle manager and
to building a recognition culture in your organization; it offers a wealth of specific
examples, culled from real-life cases, of the ways to do recognition right. Following
these simple steps will make you a high-performance leader and take your team to a new
level of achievement.
Paperback
224 pages
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