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Internal Marketing

Directions for Management

By bringing together a multi-disciplinary set of contributions from leading writers in the field of service marketing and management, this book represents a much-needed resource of the current `state-of-the-art' research and conceptual development in internal marketing. Comprising new theoretical and empirical work, and case studies based on a wide range of sector and industry applications, Internal Marketing identifies key themes and issues, including:
social model of marketing
human resource management perspective
marketing and service management
quality management
organisational development
corporate identity, image and reputation
corporate communication
308 pages