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NO LOGOKLEIN N.wydawnictwo: FLAMINGO, 2000, wydanie Icena netto: No Logo 'Don't miss this visionary book, perfectly pitched for our suspect, over-corporate times. Klein - a young funky heiress to Chomsky - writes valiantly about resistance to the multinational mindset, making this welcome book of conscientious objection one of this year's most resonant.' i-D 'A riveting, conscientious piece of journalism and a strident call to arms. Packed with enlightening statistics and extraordinary anecdotal evidence, is fluent, undogmatically alive to its contradictions and omissions and positively seethes with intelligent anger.' Sam Leith, Observer 'Interesting, thorough, persuasive and convincing.' Eddie Gibb, Sunday Herald 'If the world really is just one big global village, then the logo is its common language understood by - if not accessible to - everyone. In No Logo iein undertakes an arduous journey to the centre of a post-national planet. Starting with the brand's birth, as a means of bringing soul to mass marketing, she follows in the logo's wake and notes its increasing capacity for making the product subservient. Beyond this she reaches her core argument - the now uneasy struggle between corporate power and anti-corporate activism - via sweatshop labour, submerged identity and subversive action. Part sociological thesis, part design history No Logo is entirely engrossing and emphatic.' 'A sharp and very timely book... A couple of chapters in, your mind is already reeling. Klein can write: favouring informality and crispness over jargon... convincing and necessary, clear and fresh, calm but unsparing' Andy Beckett, Guardian 'A fascinating ride through the history of marketing... Klein brilliantly humanises with fascinating personal stories, her voice firm but never preachy, her argument detailed but never obscure.' Alex O'Connell, The Times 'An engaging and lively book, as persuasive as any advertisement.' Bernice Harrison, Irish Times 502 pages
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