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A rich resource that guides students through the rational and emergent approaches to strategic management.   Thoroughly updated references and 27 brand new cases ensure that students will actively learn the core topics and how to apply them in practice.

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Table of Contents

Part One  An Introduction to Corporate Strategy

1. Corporate Strategy

2. A Review of Theory and Practice

Part Two  Analysis of the Environment

3. Analysing the Environment  the basics

4. Analysing Markets and Competitors

5. Analysing Customers

Part Three  Analysis of Resources

6. Analysing Resources  The Basics

7. Analysing Human Resources

8. Analysing Financial Resources

9. Analysing Operational Resources

Part Four  The Purpose of the Organisation

10. Purpose Shaped by Vision, Leadership and Ethics

11. Purpose Emerging from Knowledge, Technology and Innovation

12. Purpose Delivered Through Corporate and Business Objectives

Part Five  Developing the Strategy

13. Developing Strategic Options  the Prescriptive Process

14. Strategy Evaluation and Development  the Prescriptive Process

15. Finding the Route Forward  Emergent and Prescriptive Approaches

16. Organisational Structure and Style and People Issues

Part Six  The Implementation Process

17. Resource Allocation, Strategic Planning and Control

18. Government, Public Sector and Not-for-Profit Strategies

19. International Expansion and Globalisation Strategy

20. Strategy Dynamics and Entrepreneurial Strategy

21. Managing Strategic Change

22. Building a Cohesive Corporate Strategy

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Features
Balanced coverage of rational and emergent approaches to the subject provides a thorough view on the subject

Emphasis on practice throughout with features to help students apply theory into practice

Clear exploration of the key concepts ensures that students reflect whilst they learn.

Clear, logical structure guides students through this complex subject.

Fully supported by teaching resources to save lecturers time and help students learn.

Paperback
Dec 2005
864 pages