MODERN MARKETING

JEFKINS F.

wydawnictwo: PEARSON, 2004, wydanie I

cena netto: ~~185.00~~ Twoja cena 175,75 zł + 5% vat - dodaj do koszyka

The third edition of Modern Marketing continues to look at marketing from a practical viewpoint and maintains the lively, interesting style of earlier editions.

Takes an international perspective.

Sections included on EU regulations and media developments.

Table of Contents

Marketing defined

Customer Behaviour

The Marketing Mix

Marketing Research

Packaging

Naming and Branding

Pricing

Distribution

Direct Response marketing

Sales Promotion and dealer relations

Point-of-sale material

The after market

Advertising and Market Mix

Creativity and Media

Pyblic Relations

Introduction to Codes of Practice and Law

Industrial and Business-to-Business Marketing

Overseas Marketing

The computer in Marketing

Sponsorship

338 pages

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