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World Wide Web Marketing: Integrating the Web into Your Marketing Strategy, 3rd Edition

Jim Sterne, Target Marketing, Santa Barbara, California

Here it is! The bestselling guide to online marketing is now back in a new expanded edition. Popular speaker and author Jim Sterne updates all information, providing marketing and advertising professionals with the ultimate how-to guide to succeed in today's hyper-competitive online world. Taking the same practical and detailed approach that has made his book an industry classic, Sterne shows how to apply classic marketing strategies to the latest technologies and explores the Web's impact on the way we do business. Readers will find expert guidance on how to take advantage of hot new technologies and Web marketing tools that have emerged since the Second Edition was published, including:

Interactivity
Affiliate marketing
Using B2B technology to sell through resellers
Wireless marketing
eMetrics, or how to measure online marketing strategies
Data mining techniques

410 pages