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VISUAL CONSUMPTION
SCHROEDER J. wydawnictwo: ROUTLEDGE, 2002, wydanie I cena netto: 375.00 Twoja cena 356,25 zł + 5% vat - dodaj do koszyka Visual Consumption
Jonathan E. Schroeder
No A key characteristic of the twenty-first century economy is 'the image'. Brand
development is based on image, products advertised via images, and corporate image is
critical for economic success. This book draws from art history, photography and visual
studies to develop an interdisciplinary, image-based approach to understanding consumer
behaviour.
Contents:
Introduction
1. A Visual Approach to Consumer Research
Part I: Consuming Representation
2. Visual Representation and the Market
3. Through the Lens: Reflections on Image Culture
Part II: Consumption Domains
4. Photography as a Way of Life
5. E-Commerce, Architecture, and Expression
6. Marketing Identity, Consuming Difference
7. The Fetish in Contemporary Visual Culture
Conclusion
8. Visual Consumption in an Attention Economy
208 pages
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