- A practical, process-oriented book that will help organizations realize the promise of
BI
- Written by Nancy and Steve Williams, veteran consultants and instructors with hands-on,
"in the trenches" experience in government and corporate business intelligence
applications
- Will help senior business and IT executives understand the strategic impact of BI and
how they can help ensure a strong payoff on BI investments
'The ideas in The Profit Impact of Business Intelligence were central to our deployment
of business intelligence applications that allowed us to manage revenue delivery and
reduce costs.
Kevin McCaughey, Vice President - Strategic Planning, McCormick & Company Global
Industrial Group
One performance management approach we are taking is to leverage business intelligence
to better serve our customers and to optimize our cost structure in relation to the
services our customers value most. We have used the strategies described in The Profit
Impact of Business Intelligence to align our BI program with our critical success factors
and to drive our BI development efforts.
Terry Lillis, Chief Financial Officer - Retirement and Investor Services, The
Principal Financial Group
This is a "must read" book for anyone who wants to achieve real business
intelligence. It advances the discipline of BI by focusing on business value built upon a
strong foundation of technology best practices.
David L. Wells, Director of Education, TDWI: The Data Warehousing Institute
Nancy and Steve Williams understand the "business" in business intelligence.
This book is a must for business leaders who require that their BI programs drive real
business value.
Barbara Wixom, PhD, Associate Professor, Director MS-MIT, University of Virginia -
McIntire School of Commerce'
Business Intelligence (BI): It's not just a technology. It's not just a
methodology. It's a powerful new management approach that - when done right - can deliver
knowledge, efficiency, better decisions, and profit to almost any organization that uses
it.
When BI first came on the scene, it promised a lot but often failed to deliver. The
missing element was the business-centric focus explained in The Profit Impact of Business
Intelligence. Written by BI gurus Steve Williams and Nancy Williams, The Profit Impact of
Business Intelligence shows step by step how you can achieve the promise of BI by
connecting it to your organization's strategic goals, culture, and strengths while
correcting your BI weaknesses.
Provides a practical, process-oriented guide to achieve the full promise of BI.
Shows how world-class companies used BI to become leaders in their industries.
Helps senior business and IT executives understand the strategic impact of BI and how
they can ensure a strong payoff from their BI investments.
Identifies the most common mistakes organizations make in implementing BI.
Includes a helpful glossary of BI terms.
Includes a BI readiness assessment for your organization.
Includes Web links and extensive references for more information.
Steve Williams, President and founder of DecisionPath Consulting, is a
leading advocate of business-driven BI design and development. His consulting firm is one
of the largest in the specialized field of Business Intelligence and Data Warehousing.
Steve has over 23 years experience in information systems and systems engineering and has
co-authored a training course on the BI Pathway Method. Nancy Williams is Vice President
of DecisionPath Consulting. With over 21 years of business and technical experience, she
provides technical and strategic leadership on business intelligence as well as hands-on
guidance for client engagements.
Contents
1.The Business Value of Business Intelligence
2.Identifying and Prioritizing BI-Driven Profit Opportunities for Your Company
3.BI Readiness: Prerequisites for Leveraging BI to Improve Profits
4.Business-Centric BI Development and the BI Pathway Method
5.Leading and Managing a BI-Driven Profit Improvement Program
6.BI in the Broader IT Context
7.Key Ways BI Can Deliver Improved Profits
8.Common Mistakes Companies Make on BI Initiatives
9.A View Over the Horizon
Appendix A: Where to Get More Information
Appendix B: Business Intelligence Checklists
Appendix C: Business Intelligence Glossary
Appendix D: A BI "Backgrounder" for Non-Technical Executives
218 pages, paperback