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BEYOND GREAD AND FEARSHEFRIN H.wydawnictwo: OXFORD, 2002, wydanie Icena netto: This book provides a comprehensive treatment of behavioural finance. With the use of the latest psychological research, Shefrin helps us to understand the human behaviour that guides stock selection, financial services, and corporate financial strategy. He argues that financial practitioners must acknowledge and understand behavioural finance - the application of psychology to financial behaviour - in order to avoid many of the investment pitfalls caused by human error. Shefrin points out the common but costly mistakes that money managers, security analysts, financial planners, investment bankers, and corporate leaders make, so that readers gain valuable insights into their own financial decisions and those of their employees, asset managers, and advisors. Shows how psychology applies to financial decision-making and behaviour of markets A must-read for investors in understanding how advisors and asset managers make decisions and what pitfalls are involved Helps readers avoid personal mistakes in decision-making Table of Contents Preface Part I: What Is Behavioral Finance 1. Introduction Part II: Prediction 5. Trying to Predict the Market Part III: Individual Investors 9. "Get-Evenitis": Riding Losers Too Long Part IV: Institutional Investors 12. Open-Ended Mutual Funds: Misframing, "Hot Hands", and Obfuscation Games Part V: The Interface between Corporate Finance and Investment 16. Corporate Takeovers and the Winner's Curse Part VI: Options, Futures, and Foreign Exchange 19. Options: How They're Used, How They're Priced, and How They Reflect Sentiment Final Remarks Paperback, 368 pages
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