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STRATEGIC MANAGEMENT. THOUGHT AND ACTION
HUFF S.A., FLOYD S., SHERMAN H., CHAPPELL D. wydawnictwo: WILEY, 2008, wydanie I cena netto: 250.00 Twoja cena 237,50 zł + 5% vat - dodaj do koszyka Students are already strategists in their personal lives. This concise text, intended
primarily for undergraduate seniors and MBA students, provides students with the know-how
to apply effective strategies in their future careers.
Strategic Management: Logic and Action provides a wide range of organizational examples
along with worksheets at the end of each chapter. Students are encouraged to use the Web
as a source of information, but to also interview people to assess actions within the
context of organizations. The text is meant to be a useful guide for strategists facing
new situations from the beginning of their organization careers.
From the Preface:
"Strategy is no longer the exclusive concern of generals. It is not something
you wait to think about until you are the president of an organization. You need to
understand strategic thinking right now, as a graduate entering the workforce, a newly
appointed supervisor, or a mid-level manager. Corporations, small businesses, non-profits,
and public agencies - organizations of all kinds - are discovering how important it is for
employees to understand why the organization interacts the way it does with customers,
competitors, and other actors. Many then ask their employees to help strengthen current
connections and invent new ones."
Table of Contents
Introduction.
Defining Strategy.
Developing Resources.
Serving Customers.
Seeking Opportunity.
Competing with Rivals.
Specifying a Business Model.
Considering Corporate Strategy.
Thinking Global.
Accepting Responsibility.
Ensuring Execution.
Managing Knowledge.
Providing Leadership.
Epilogue.
432 pages, Paperback
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