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OXFORD DICTIONARY OF BUSINESS AND MANANGEMENT wydawnictwo: OXFORD, 2006, wydanie IV cena netto: 90.00 Twoja cena 85,50 zł + 5% vat - dodaj do koszyka Reviews
Review(s) from previous edition:
'... it will help to demystify terms such as bear hugs, white/grey knights, cash-cows and
churning ... strongly recommended' - TES
Description
New edition of best-selling dictionary, covering all aspects of business
strategy, marketing, taxation, accounting, operations management, investment, banking and
international finance
Now includes in-depth coverage of management concepts, theories and jargon, human
resources, and social psychology
Covers e-commerce, including up-to-date vocabulary needed for buying and selling online
Updated to cover the expansion of the EU
New appendix listing useful websites
New to this edition
Hundreds of new entries on management and human resources, reflecting the increased focus
on these areas in business
Expanded coverage of internet related business terms and concepts
All existing material revised, to bring volatile areas (such as tax and benefits)
completely up to date
Increased coverage of new business jargon (eg. KPA, KPI, Shamrock organization )
Includes list of useful websites for further research
The Dictionary of Business and Management is a wide-ranging and informative guide to all
areas of business. It features up-to-date coverage of over 6,700 terms from marketing to
taxation and accounting, business strategy and international finance. US business terms
are covered, as well as financial jargon.
The new, fourth edition of this established bestseller has been updated to include terms
relating to human resources and management, reflecting the growing focus on these areas in
modern business. New entries include management concepts (e.g. competence, knowledge
management), and named theories (e.g. Tannenbaum and Schmidt, Blake and Mouton ). It also
covers new terms from fast-changing fields such as current affairs (covering terms such as
Private finance initiative and private-public partnership ), and Internet business
(including terms such as bricks-and-clicks, B2B and viral marketing ). In addition to
these areas, coverage of social psychology as it relates to management has been expanded,
and now covers concepts such as group task theory, group productivity theory, role theory,
and leadership theory.
Written by a specialized team of contributors in a clear and accessible style, the
dictionary will prove indispensable to both business students and professionals.
Readership: Students on business and management courses at all levels, business
professionals including lawyers, bankers, accountants, advertising agents, and insurance
brokers. The general reader, looking for clarification of everyday business terms
(encountered, for example, in house-buying, tax returns or share investment).
Contents
A-Z Dictionary
Appendix: useful websites
Paperback
576 pages
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