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ECONOMICS SAMPLERHUBBARD R.wydawnictwo: PEARSON, 2005, wydanie Icena netto: Description Hubbard & O'Brien motivate the study of economics through real business examples. The #1 question students of economics ask themselves is: "Why am I here, and will I ever use this"? Hubbard & O'Brien answer this question by demonstrating that real businesses use economics to make real decisions daily. This is motivating to all students, whether they are business majors or not. All students can relate to businesses they encounter in their everyday lives. Whether they open an art studio, do social work, trade on Wall Street, work for the government, or bartend at the local pub, students will benefit from understanding the economic forces behind their work. Table of Contents (Sampler Chapters in Italics and Bold) Part 1: Introduction Ch 1: Introduction to Economics Appendix 1-A: Using Graphs and Formulas Ch 2: Tradeoffs, the Market System, and Comparative Advantage Ch 3: Where Prices Come From: The Interaction of Demand and Supply Ch 4: Economic Efficiency, Government Price Setting, and Taxes Appendix 4-A: Calculating Consumer Surplus and Producer Surplus Part 2: Markets in Action Ch 5: Externalities, Environmental Policy, and Public Goods Ch 6: Elasticity: The Responsiveness of Demand and Supply Part 3: Business Firms in the Domestic and International Economies Ch 7: Business Firms, Corporate Governance, and the Stock Market Appendix 7-A: Tools to Analyze Firms' Financial Information Ch 8: Comparative Advantage and the Gains from International Trade Appendix 8-A: Multinational Firms Part 4: Microeconomic Foundations: Consumers and Firms Ch 9: Consumer Behavior Appendix 9-A: Using Indifference Curves and Budget Lines to Understand Consumer Behavior Ch 10: Technology, Production, and Cost Appendix 10-A: Using Isoquants and Isocosts to Understand Production and Cost Part 5: Market Structure and Firm Strategy Ch 11: Firms in Perfectly Competitive Markets Ch 12: Monopolistic Competition: The Competitive Model in a More Realistic Setting Ch 13: Oligopoly: Firms in Less Competitive Markets Ch 14: Monopoly and Antitrust Policy Ch 15: Pricing Strategy Part 6: Markets for Factors of Production Ch 16: The Markets for Labor and Other Factors of Production Part 7: Information, Taxes, and the Distribution of Income Ch 17: The Economics of Information Ch 18: The Tax System and the Distribution of Income Part 8: Macroeconomic Foundations and Long-Run Growth Ch 19: Microeconomic Issues for Business Part 9: Macroeconomic Foundations and Long-Run Growth Ch 20: GDP: Measuring Total Production and Income Ch 21: Unemployment and Inflation Ch 22: Business Cycles and Growth Ch 23: Long-Run Growth: Sources and Policies Part 10: Short-Run Fluctuations Ch 24: Output and Expenditure in the Short Run Appendix 24-A: The Algebra of Macroeconomic Equilibrium Ch 25: Aggregate Demand and Aggregate Supply Analysis Part 11: Monetary and Fiscal Policy Ch 26: Money, Banks, and the Federal Reserve System Ch 27: Stabilizing the Economy with Monetary Policy Appendix 27-A: The Phillips Curve Ch 28: Stabilizing the Economy with Fiscal Policy Ch 29: Key Issues in Monetary Policy Part 12: The International Economy Ch 30: Macroeconomics in an Open Economy Ch 31: The International Financial System Part 13: Ideas to Watch Ch 32: Macroeconomic Issues for Business 150 pages Paperback
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