Business Matters covers a variety of
business-related topics introducing a wide range of vocabulary as well as providing ample
opportunities to practice and master the use of Business English.
The list of topics includes:
- Company and market structure
- Recruitment process and employee motivation
- Market research, production and pricing policy
- Advertising and promotion
- Sales and distribution
- International trade and globalization
- Transport and logistics
- Business growth
- Customer rights
Each unit comprises key vocabulary, a text exemplifying the use of the terminology, a
wide selection of exercises: multiple-choice questions, gapped sentences, vocabulary
matching, crosswords and puzzles as well as topics for discussion and an essay-writing
section.
Business Matters is an ideal textbook and reference tool for both university
students and business professionals from intermediate to advanced level of language
competence.
The authors are linguists, English teachers and teacher trainers. They work at Koźmiński
University in Warsaw and specialise in teaching Business English, English for Finance,
Business Skills and Business Culture. They have written several publications on
linguistics, language teaching, materials development and evaluation, teacher training and
teacher development.
Table of Contents
Unit 1.Sectors of the economy
str. 7
Unit 2.Setting up a business
str. 14
Unit 3.Company structure
str. 27
Unit 4.Management
str. 37
Unit 5.Business communication
str. 50
Unit 6.Recruitment and selection
str. 59
Unit 7.Motivation
str. 71
Unit 8.Earning a living
str. 81
Unit 9.The market
str. 95
Unit 10.Market research
str. 104
Unit 11.Production
str. 113
Unit 12.Pricing and prices
str. 126
Unit 13.Advertising
str. 134
Unit 14.Promotion
str. 147
Unit 15.Distribution
str. 158
Unit 16.Sales
str. 168
Unit 17.International trade
str. 177
Unit 18.Transport
str. 187
Unit 19.Globalization
str. 196
Unit 20.The growth of business
str. 205
Unit 21.Customer protection
str. 213
222 pages, Paperback
