Brilliant Business Writing 2e
How to inspire, engage and persuade through words
About the author
Publisher's acknowledgements
Author's acknowledgements
Part 1 The beginning
1 Introduction
2 Clunk, click, every trip
Part 2 Structure
3 The order of events
4 I've been waiting for a sign
5 Keeping it together
6 Death by PowerPoint: an antidote
Part 3 Style
7 Doing what comes naturally
8 Word perfect
9 One thing leads to another
10 What not to write
11 Mythbusting
12 Sound advice
Part 4 Magic
13 A spoonful of sugar
14 Painting pictures
15 More sound advice
16 Screenwriting
17 And finally ...
Part 5 The end
18 It ain't over till it's over
19 The end is nigh
248 pages, Paperback