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The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun

Why the luxury market's fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury demand is on the cusp of becoming dominant. This book contains the research and expert views companies need to understand and address the new challenges posed by this dominance. Each chapter brings a different perspective, covering complex aspects of luxury consumption, with illustrations and real-world examples that support the research.

Introduction: The New Silk Road xvii

Part 1: West Goes East 1 Chapter 1: Eastern Promises, Delivered 3 Chapter 2: The Only Way Is Up 31 Chapter 3: Another French Paradox 53 Chapter 4: Deconstructing the Myth 75

Part 2: East Goes West 93 Chapter 5: The Trouble with Travel 95 Chapter 6: Why Chinese Travel and Where To 107

Part 3: East Meets East 141 Chapter 7: Are Chinese Brands a Threat to Western Models? 143

Part 4: The World Meets 161 Chapter 8: Pop Culture, Value for Money and Globalisation 163 Cha pter 9: The Chinese Luxury Empire 183 Chapter 10: All In: Coach, Apple and the Cosmetic Surgeon 197 Conclusion: The Bling Supremacy 211 Epilogue: What Is True Luxury? 213 Appendix A: Luxury Goods Basics 219 Appendix B: China Statistics 225

Index 227

288 pages, Hardcover