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MARKETING 5 VOLUME SET

BAKER M., wydawnictwo: ROUTLEDGE, 2001, wydanie I

cena netto: ~~3650.00~~ Twoja cena 3467,50 zł + 5% vat - dodaj do koszyka

Marketing Critical Perspectives on Business and Management Edited by: Michael Baker Introduced by: Michael Baker This multi-volume set gathers together the most important articles and essays to contribute to the development of the... >>>

GLOBAL COMPANIES IN THE TWENTIETH CENTURY 9 VOLUME SET

MCINTOSH M., wydawnictwo: ROUTLEDGE, 2001, wydanie I

cena netto: ~~6780.00~~ Twoja cena 6441,00 zł + 5% vat - dodaj do koszyka

Global Companies in the Twentieth Century Selected Archival Histories Edited by: Malcolm McIntosh Introduced by: Malcolm McIntosh Today the world is dominated by global brands. In tracking their development, this set offers a... >>>

GAME THEORY 4 VOLUME SET

VAROUFAKIS Y., wydawnictwo: ROUTLEDGE, 2001, wydanie I

cena netto: ~~3150.00~~ Twoja cena 2992,50 zł + 5% vat - dodaj do koszyka

Game Theory Critical Concepts in the Social Sciences Edited by: Yanis Varoufakis Introduced by: Yanis Varoufakis Game theory is rapidly becoming one of the cornerstones of the social sciences. The articles gathered here chart the... >>>

UNDERSTANDING MEDIA

MCLUHAN M., wydawnictwo: ROUTLEDGE, 2002, wydanie I

cena netto: ~~90.00~~ Twoja cena 85,50 zł + 5% vat - dodaj do koszyka

Understanding Media Marshall McLuhan 'He belongs to that small group of radical dreamers and thinkers who are trying to realize and explore the altered conditions of modern existence ... When the growth of post-Einsteinian mythologies is... >>>

STRATEGY 4 VOLUME

FAULKNER, wydawnictwo: ROUTLEDGE, 2002, wydanie I

cena netto: ~~2920.00~~ Twoja cena 2774,00 zł + 5% vat - dodaj do koszyka

Strategy Critical Perspectives on Business and Management Edited by: David Faulkner Introduced by: David Faulkner Whilst there are a wide number of competing definitions of strategy there is a consensus about its importance, about... >>>

CHARITY SHOPS RETAILING CONSUMPTION AND SOCIETY

HORNE S., wydawnictwo: ROUTLEDGE, 2002, wydanie I

cena netto: ~~345.00~~ Twoja cena 327,75 zł + 5% vat - dodaj do koszyka

Charity Shops Retailing, Consumption and Society Suzanne Horne, Avril Maddrell Charity shops are now significant occupiers of the UK high street, and are becoming familiar sites of consumption in the USA, Australia, Canada and Ireland.... >>>

MANAGING PUBLIC SERVICES IMPLEMENTING CHANGES

DOHERTY T., wydawnictwo: ROUTLEDGE, 2001, wydanie I

cena netto: ~~175.00~~ Twoja cena 166,25 zł + 5% vat - dodaj do koszyka

Managing Public Services Implementing Changes A Thoughtful Approach to the Practice of Management Tony Doherty, Terry Horne This introductory text has been specifically designed and developed to meet the needs of students studying... >>>

VISUAL CONSUMPTION

SCHROEDER J., wydawnictwo: ROUTLEDGE, 2002, wydanie I

cena netto: ~~375.00~~ Twoja cena 356,25 zł + 5% vat - dodaj do koszyka

Visual Consumption Jonathan E. Schroeder No A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products advertised via images, and corporate image is critical for economic success... >>>

QUALITY RESEARCH METHODS IN PUBLIC RELATIONS AND MARKETING COMMUNICAT

DAYMON C., wydawnictwo: ROUTLEDGE, 2002, wydanie I

cena netto: ~~150.00~~ Twoja cena 142,50 zł + 5% vat - dodaj do koszyka

Qualitative Research Methods in Public Relations and Marketing Communications Christine Daymon, Immy Holloway Outlines research techniques: case studies, grounded theory, ethnography, action research, and Delphi technique Considers... >>>

TRANSNATIONAL CORPORATIONS

GILLIES G., wydawnictwo: ROUTLEDGE, 2001, wydanie I

cena netto: ~~380.00~~ Twoja cena 361,00 zł + 5% vat - dodaj do koszyka

Transnational Corporations Fragmentation Amidst Integration Grazia Ietto-Gillies Recent years have seen a dramatic increase in international production worldwide, accompanied by considerable changes in its geographical structure. This... >>>

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